MemorEYES 2.0

A startup venture

What is MemorEYES?

MemorEYES aims to help students, actors, or anyone memorize passages, poems, lyrics, lines, or anything else. The user inputs everything they want to memorize, by line in a web browser or by taking a photo of a passage, and MemorEYES automatically matches words and phrases with varying colors, shapes, and images/ads

The Ads

While many online educational websites view ads as clutter, we employ ads as part of the learning process. People memorize better when information is presented visually, and using ads as the images directly integrates a company's product in a user's memory. The ads can also change based on the user; for example, the image for the keyword "elegant" will be a Rolex watch for professionals aged 50 and over. The image would be Gucci shoes for college students under 24 years.

Why MemorEYES

I arrived a little late to the hackathon, which by that point my team had come up with an idea that involved a concept very similar to Khan Academy. A few members weren't behind that. Having seen tons of these kinds of websites in the forms of Coursera, Udacity, Codecademy, and Khan Academy, I then suggested a different idea. I stated that I needed something that would help me memorize song lyrics faster (so I could stay up to date with whatever music they played at parties, of course).

I wanted something that helped people memorize passages as a whole, not simply vocabulary words like Quizlet. From this, MemorEYES was born and the entire team felt fully supportive of it.

Pitching the Idea

On three separate occasions, we pitched our idea to three different audiences. These audiences always consisted of judges, industry experts, and VCs. We passed these rounds to get into a special course for MBA students at Columbia Business School, and the rest is history. (Actually, the rest has yet to happen, as I am writing this merely a week into the course.)

Focus

The focus of this project was not on back-end coding or technical details, but of ideas and seeing the big picture. One of the key things I learned from this project is to always keep the audience in mind. Being able to explain ideas is just as important as implementing them--explaining is part of the implementation. A lot of the hardest work was finding ways to simplify the complex and turning thoughts into presentations.

Vision

Like Sir Ken Robinson said at TED, "Intelligence is wonderfully interactive. The brain is not divided into compartments. In fact, creativity -- which I define as the process of having original ideas that have value -- more often than not comes about from the interaction of different disciplinary ways of seeing things." With that said, our vision for MemorEyes is to foster creativity and an appreciation of the arts.